Starting your analysis
- Choose the appropriate period and compare sending figures with the outbox or sending history.
- Distinguish by email type or template so that offers and other messages are not assessed together.
- Consider opens, clicks and associated offer responses together.
- Check unusual errors or individual actions in the corresponding history.
Measurement limitations
Opens can be affected by image proxies, privacy features or blocked images. An open is not reliable proof of intentional reading, and a click does not guarantee a booking.
A confirmed offer, successful email transport and a PMS booking are different events. Check their actual relationship before deriving revenue or conversion rates from them.
Intentionally untracked check-in emails
Check-in emails for which tracking is not intended remain in total send counts. Open and click rates and tracking coverage use only the intended tracking base; exceptions are shown separately.